Search Engine Optimization (SEO)

Search Engine Optimizatio (SEO) is a set of web best practice techniques that allows the information you publish on your website (web content) to be discovered and understood. It is then ranked against similar websites on search engines like Google, Bing etc.

SEO is about understanding how people use search engines so that your website is front and centre when they search for your product or service. It’s also about understanding how search engines interact with your website and what they look for when ranking websites.